Effective marketing strategy is crucial in today’s challenging home building market to boost new home sales. Builders are under pressure to differentiate themselves and attract buyers in a competitive landscape. When determining your marketing needs, you may question whether investing in an agency is worthwhile, especially when compared to the cost of hiring a full-time employee.
At DO&Be Agency, we understand these concerns and want to shed light on why partnering with us can be a more advantageous choice for many small to medium-sized builders. Working with DO&Be Agency means more than just outsourcing your marketing needs. It’s about accessing a dedicated team of experts committed to driving your business forward. We offer specialized skills, industry experience, and an external perspective that can significantly benefit your marketing efforts while potentially being more cost-effective than hiring a full-time employee.
The Benefits of Outsourcing vs. Hiring In-House for Builder Marketing Strategy
"We've been working with the DO&Be Agency team on both our SEO and Social Media and have been very impressed by their creativity, professionalism, and enthusiasm. I highly recommend the DO&Be Team!" |
When considering your marketing strategy, it's essential to weigh the advantages of hiring an agency like DO&Be Agency against bringing on another full-time employee. Here are some insights into both options:
5 Reasons Home Builders Choose to Work With DO&Be Agency for Marketing Strategy
#1 More Than Just an Entry-Level Marketer: While it might seem that our rates could be higher than the salary of an entry-level marketer, it's essential to recognize what you're actually getting. Hiring DO&Be Agency means you’re not just hiring one individual but a team of experts with a wealth of experience and specialized skills. Our agency is based in Vancouver, Washington, but our remote capabilities extend our reach to the Seattle area, Oregon, Idaho, and beyond providing a broad range of expertise without geographical limitations.
#2 Experience That Sets Us Apart: Our team brings a wealth of in-house experience working with some of the largest and most successful home builders. This experience translates into a deep understanding of the building industry and its unique challenges. From marketing managers who are passionate and creative to a founder with decades of strategic leadership experience, our collective background sets us apart from the typical marketing agency.
#3 Specialized Expertise: At DO&Be Agency, our team includes specialists in various areas crucial to your marketing success:
Creative Marketing Managers: Our creative team excels in crafting and executing compelling marketing strategies tailored to your needs. They are adept at flexing and adapting their approach to meet the evolving needs of our builder partners, ensuring that you achieve the results you need in a dynamic market.
High-Level Marketing Strategy: Our founder, with decades of experience both in-house and as a consultant, provides strategic guidance and leadership for all our accounts, ensuring that your marketing efforts are aligned with your business goals and driving meaningful results.
SEO: Our SEO expert has worked with top agencies and brings substantial in-house experience with large, successful companies, ensuring technical SEO excellence.
Paid Search (SEM/PPC): With nearly a decade of experience in the building industry, our paid search specialist knows how to drive results through effective SEM strategies.
Graphic Designers and Copywriters: We have longstanding relationships with talented professionals who enhance our creative capabilities.
#4 An Outside Perspective: Our external viewpoint can provide valuable insights even if you have an in-house team. We can fill knowledge gaps and offer fresh perspectives that might be overlooked internally. Our understanding of the pressures busy marketers face allows us to provide support ranging from general consulting to targeted marketing coaching.
#5 Cost-Effectiveness: When considering costs, it's important to account for the full range of expenses associated with hiring a full-time employee, including salary, benefits, taxes, and additional overheads. According to ZipRecruiter, the average annual pay for a Marketing Manager in Vancouver, WA, is around $90,673 (and $80,935 nationally), but this does not include the additional costs of benefits and employment-related expenses. Outsourcing to an agency like DO&Be can be a more cost-effective solution, providing expert services without the full-time commitment.
When In-House Marketing Options Might Be the Better Choice
Deciding whether to hire an in-house marketing team or partner with an agency can be a difficult choice for home builders. In certain scenarios, maintaining internal marketing efforts might align better with your company's needs and goals. Here are some situations where keeping your marketing efforts in-house could be the more suitable option:
High Lead Volume with Strong Sales Conversions: If you have a high lead volume, above-average sales conversion rates, and satisfactory profit margins, and if your in-house team is effectively managing these aspects and satisfied with their performance, then your team can continue to focus on nurturing and maintaining these leads.
Strong Reputation and Personal Referrals: If your strong reputation and personal referrals keep you busy with more clients than you can handle, and you have a robust pipeline for the future, you might be able to manage your minimal marketing efforts through your office manager. This approach allows you to focus on maintaining and nurturing your existing client relationships without needing a dedicated marketing professional.
Limited Home Building Projects: For builders who plan to build 1-4 homes a year, splitting marketing tasks among existing team members might be the most practical solution until scaling up becomes a strategic goal.
Strategic Marketing Management: If your in-house marketing team has a solid strategic plan, budget, tracks KPIs effectively, and is not requesting additional support, maintaining an internal team could be your most effective option.
Desire for Full Control and Integration: Having an in-house marketer allows for full control over marketing strategies and ensures that all efforts are deeply integrated with your company's day-to-day operations.
"As a home builder, I rely on the DO&Be Agency to help me with all my marketing needs. They are very professional and have a high level of knowledge and service. Whether it is Social Media, SEO, Website design, or print, DO&Be Agency will go the extra mile, and they aim to please you. Pricing is very competitive and fair. I highly recommend DO&Be Agency for marketing needs." —Jerud Martin, Owner of Urban NW Homes |
Elevate Your Builder Marketing with Expert Support from DO&Be Agency
Choosing to work with DO&Be Agency means more than outsourcing your home builder marketing strategy needs. It’s about gaining access to a dedicated team of experts committed to driving your business forward. We offer the specialized skills, industry experience, and external perspective that can significantly benefit your marketing efforts while potentially being more cost-effective than hiring a full-time employee.
Our services are designed to meet your unique needs and goals, ranging from quarterly audits and high-level consulting support to our comprehensive In-House Marketing Partner package. We provide a full spectrum of solutions, including competitive analysis, content marketing, paid search management, technical SEO, social media strategy, and much more. Whether you need help with strategic planning, campaign optimization, or brand management, our customizable services are tailored to drive meaningful results and support your growth.
Ready to take your marketing to the next level? Let’s discuss how DO&Be Agency can become a valuable extension of your team.
"DO&Be Agency is a great, results-driven agency with a wealth of industry knowledge and experience." |
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