In the ever-evolving world of design, the Pantone Color Institute’s annual Color of the Year provides much more than aesthetic inspiration—it captures a global mood and reveals shifting consumer preferences. This insight is especially critical for home builders as it shapes customer expectations and design trends that influence buying decisions. For 2025, the chosen hue is PANTONE 17-1230 Mocha Mousse, a lush, sophisticated brown that invites feelings of connection, comfort, and harmony. This “mellow brown” bridges indulgence and simplicity, making it a versatile choice for minimalist and richly styled spaces.
At DO&Be Agency, we believe understanding these trends is critical for creating a holistic Brand Experience (BX)—a purpose-driven strategy that aligns every interaction with your brand to deliver meaningful results. Let's dive into why Mocha Mousse matters and how it can shape your marketing strategy.
The Color and Its Context: Why Mocha Mousse Matters in Home Builder Marketing and Brand Experience Strategy
Mocha Mousse reflects a shift toward grounded and nurturing tones in design, following 2024’s softer Peach Fuzz. This evolution highlights a continued consumer desire for comfort and coziness amidst uncertain times. From its chocolate and coffee undertones to its timeless neutrality, Mocha Mousse offers a sense of familiarity while encouraging creativity in its application.
From interiors to graphic design, Mocha Mousse is a versatile and impactful choice, offering a rich, warm foundation that can shape the tone and emotion of visual communications. Its sophisticated yet approachable hue makes it a powerful tool for crafting designs that resonate with audiences on a deeper level.
Curate Social Content: Highlight how your products or designs align with the comfort and harmony of trending colors like Mocha Mousse. Share mood boards, project highlights, or before-and-after transformations to inspire and educate your audience.
Incorporate Rich, Inviting Tones: Use trending colors in your digital and print marketing materials to create a cohesive visual identity that resonates with current design preferences. This can include email campaigns, brochures, and social media graphics.
Guide the Narrative: Leverage trending colors to shape your storytelling, emphasizing themes of connection, comfort, and harmony in customer communications. This helps prospective buyers envision how your brand aligns with their lifestyle aspirations.
Share Expert Insights: Publish blog posts, videos, or infographics that discuss the significance of the 2025 Color of the Year and other trending palettes. By showcasing your awareness of industry trends, you position your brand as a thought leader and trusted resource for design inspiration.
Stage Model Homes Thoughtfully: Use trending colors strategically in your model homes to show buyers how these tones can enhance their living spaces. This not only boosts visual appeal but also reinforces your expertise in anticipating design trends.
Educate Through Events: Host workshops, webinars, or Q&A sessions that delve into color trends and their impact on home design. Invite customers, realtors, or industry professionals to build connections and enhance your reputation as a design-savvy builder.
Highlight Customization Options: Showcase how your buyers can personalize their homes using trending colors, reinforcing the message that your brand is both knowledgeable and flexible in catering to customer needs.
Integrating Mocha Mousse into your marketing and home design allows you to align your brand visuals with current trends, creating contemporary and timeless designs. This color's warmth and sophistication are perfect for evoking emotions of connection and comfort, setting the stage for meaningful brand interactions.
Customer-Centric Growth Strategies for Home Builders
The power of Mocha Mousse extends beyond design—it serves as a lens through which brands can better understand their customers. Incorporating color trends like this into your brand's marketing strategy demonstrates alignment with consumer expectations, a cornerstone of effective BX.
"A great experience is defined not by what you offer but by how well you enable your customers to achieve the outcomes most important to them." —Accenture |
Your customers’ preferences always evolve, and color trends offer a glimpse into their current mindset. With its warmth and sophistication, Mocha Mousse mirrors consumers’ desire for products and experiences that feel authentic, secure, and indulgent. This sentiment should influence not just design choices but also how you communicate with your audience.
To resonate with customers in 2025, aligning your product offerings and marketing messaging with these emerging trends is essential.
The Broader Context: Home Builder Color Trends in 2025
While we’ve focused on Pantone’s Mocha Mousse for this blog, it’s important to recognize that it’s not the only standout color of 2025. Paint manufacturers have embraced complementary trends, offering various options that reflect different customer preferences and lifestyles.
Other Trending Colors of 2025
Purples: Luxurious and moody tones, such as Benjamin Moore’s Cinnamon Slate and Glidden’s Purple Basil, add a sense of opulence and intrigue to spaces.
Browns: Warm, earthy shades like Dunn Edwards’ Caramelized and C2’s Raku echo Mocha Mousse’s comforting qualities while bringing their unique depth and versatility.
Beach-Inspired Blues: Tranquil hues such as HGTV Home’s Quietude and Valspar’s Encore offer a serene, coastal-inspired aesthetic, perfect for creating calm, inviting environments.
Choosing the Right Color for Your Brand
The most important consideration when incorporating color trends into your marketing or design strategy is your core customer. Each color tells a story and evokes emotions that resonate with different audiences. Home builders and brands should thoughtfully assess which color—or combination of colors—aligns with their customer personas and brand messaging.
For example:
Is your audience drawn to elegance and boldness? Purples might resonate most.
Do they value warmth and simplicity? Browns provide a sophisticated yet grounded appeal.
Are they looking for tranquility and coastal charm? Beach-inspired blues could be the perfect fit.
By understanding your customers’ preferences and aligning them with design trends, you’ll create spaces and marketing materials that not only attract buyers but also reflect their aspirations. Staying attuned to these broader trends ensures your brand remains a leader in meeting customer desires while delivering a meaningful Brand Experience.
Behind the Scenes: Why We Chose Viva Magenta the 2023 Color of the YearAt DO&Be Agency, color is more than a design choice—it’s a core element of how we express who we are. When we developed our branding, we drew inspiration from Pantone’s 2023 Color of the Year, Viva Magenta (PANTONE 18-1750), a bold, electrifying hue rooted in strength, inclusivity, and joy.When crafting our brand identity, we knew it had to reflect our values and approach: empowering builders, embracing bold strategies, and creating marketing experiences that inspire. Viva Magenta’s vivacious tone aligned perfectly with our philosophy to “Do better and Be better,” symbolizing our passion for creativity, our fearless approach to solving problems, and our commitment to building inclusive communities.
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Why This Matters for Your Home Builder Marketing and Brand Experience Strategy
Aligning with color trends isn’t just about aesthetics—it’s about connection. If your brand doesn’t reflect the values and expectations of your audience, no amount of marketing will bridge the gap. By embracing colors like Mocha Mousse in your designs, marketing materials, and customer touchpoints, you create an environment where buyers and employees feel understood, valued, and inspired.
And that’s what great Brand Experience is all about—stimulating growth by delivering more than just a product. It’s about creating experiences that foster long-term loyalty and advocacy.